Link building is the process of getting good quality inbound links from other websites with the goal of increasing the search engine rankings of your page.
Inbound links from other websites also drive traffic to your website and establish your site’s authority. Backlinks play an important role in every search engine rankings because it signals that the site is a quality source worth quoting. If you have many sites linking back to you for a particular topic then that counts as a factor for search engines to rank you higher for those keywords.
Although building organic links is really tough and time-consuming practice, but if you want it to bear fruits in the long a term you have no other way to do it. Because building links through devious means can ultimately lead to your site getting banned by search engines.
One more interesting thing to pay attention to is that links from authoritative websites like the New York Times will have a greater effect on your rankings and not small websites or new websites. A reputed website linking back to you proves that you are a good resource otherwise they wouldn’t link to you.
Importance of link building-
- Links play an important role in the Google search engine rankings.
- It establishes your authority on the subject matter. If authority websites link to your article or blog you get more exposure and improve your brand image.
- You get more relevant traffic to your websites from these inbound links.
- You can also get referral business with a good relationship with the other websites who are linking to you or if you are linking to them.
Popular link building strategies-
It about reaching out to people and introducing them to your content and sometimes your products and services. Those people are likely to find your content relevant and useful then it might be blog or infographics or video content.
How to decide whom to reach-
Well people who have mentioned your keywords in their content
And people who have linked to such articles in the past.
The best practice would be to send a feeler email first instead of just asking to link in the first email only. Then a personal email asking the person to link to you if they found the content useful.
Broken link building
If you come across a page which has many outbound links, the chances are that one of them will be broken. You can use “Linkminer” a free Chrome extension which can instantly find and highlight the broken link. Now write an email to the owner of that page about the broken link and pitch him the similar content from your website as a replacement. If you don’t have a similar piece of content then it’s easy to guess, Yes, you have to create one.
Q & A sites like Quora
Being active in online communities and participating in your industry relevant discussions gives you a chance to build exposure for your company and products or services. You can quote your content or simply share the link on these platforms with your thoughts and explanations. Such kind of nofollow links helps you in getting website traffic and future conversions.
Unlinked mentions or links to the homepage
Sometimes people mention you and your business in their content but miss to link to you. And you can find similar cases where people link to your home page instead of the content page or the product page which you want to rank in search engines.
Here you get an excellent opportunity, you know that the author is familiar with your business and work because he has mentioned you. So you get the perfect chance to reach out and convince them to convert that mention into a link.
To find out such unlinked mentions and homepage links you can use the Ahref’s Content Explorer.
Internal link building
There are few things which you can not control with inbound links from external websites like anchor text, quality of the page sending the link and also the page at which the link is aimed. But we can control these things while linking to our own pages.
Use the relevant anchor text to link to your article like the suitable keywords and not just the brand name. Decide which page to point that anchor text at and also maintain the quality of both the pages.
Assess the competitor’s backlinks
Research the competition and their websites, try to figure out their tactics of building backlinks and replicate the same for your website.
Try to see if they are writing guest posts on other websites. Also if you notice same domain name getting quoted in most of the links it’s likely that competitor has built a relationship with that website. If you better content you can try to forge a relationship by reaching out with your content.
This tactic saves you a lot of time and energy and you get to know the industry and about your competitors.
Link building is not something impossible but yes if you want to do it the legitimate way, it can take time and effort. The strategies mentioned above works in almost all cases but some work better for some sites and some for others. You should try doing everything and see which strategy is giving you better results.
If you have other strategies working for you, do share at email@example.com.