Email marketing has been around for a long time now. Even with such widespread use of social media, email communication still holds its place. Every company has been involved in some kind of email communication with its audiences and it's obvious, isn’t it?
Every individual has at least one email id and they check it at least once a day giving you an excellent opportunity to connect, reach and engage with your prospects. Automating your email marketing efforts has the potential to engage as many customers and still save your valuable time increasing your operational efficiency and aiding revenue growth. In this blog post, we are going to discuss how you can get benefitted by automating your email marketing efforts.
What is Email Marketing Automation?
“Email Marketing Automation is sending out emails to your customers and prospects automatically based on a schedule, or triggers you define.”- Neil Patel
It allows you to create personalized messages for your prospects and customers and send them tailored content they want to read. Imagine the amount of time that goes in drafting all such emails for your customers, but you can utilize that time in doing something more important by creating an automated email which can be sent to customers when they meet the triggers defined by you.
Most of the popular email automation tools allow you to create your highly segmented email list which you would have identified based on customer’s behavior, preferences, and past sales records.
Imagine you are a small business and you have to work on several other things so you create the initial content and let these campaigns run in the background taking the repetitive tasks off your plate and gives you ample time to focus on other critical things.
There are various ways to use automated emails in your communications-
- Sending welcome emails for thanking your customers for signing up, tell them what should they expect to receive from you in the future and also give immediate value by offering a discount for their next purchase.
- Wish your customers on their Birthdays and Anniversary to let them know that they are important to you. Use this opportunity to thank them for their support and you can also offer them some discount or giving them a preview of your exclusive collection.
- Promote a new blog on your website or any Webinar or Meet -up your company is investing in, to your subscribers with a succession of emails to get them excited about the same.
- Sending feedback emails either after a negative action like app uninstall or time-based after a certain amount of time has passed following an action like a purchase. This will show your subscribers that you value their opinion.
- Abandoned cart emails to ask them to complete their purchase which triggers if the buyer leaves your page without buying the cart they created at your platform.
- Re-engagement emails to your users who have not connected to you in a while. You can schedule such emails to be sent after a predetermined time.
If you are not convinced how important is email marketing automation, we are about to give you some strong reasons for your business to incorporate email automation into your marketing strategy:
You can create a bigger impact by segmenting your target audiences-
You can divide your customers or database into different groups based on their demographics, interests and purchase behavior and tailor messages best suited for them.
This will make sure that they receive only relevant communication resulting in better engagement.
You can sync your emails with customer buying cycle-
If a customer has purchased a product from you and you know that the product is going to last for a period of 6 weeks then you can automate emails to be sent to that particular customer right before completion of those 6 weeks reminding them to restock.
It is cost-effective-
Even though many people feel that social media is likely to be the cheapest mode of marketing as it is free of charge for users, but that's not the case. Marketing on Facebook or Instagram can cost rather more than expected.
On the other hand, email marketing cost fairly minimal. You may have to hire a resource to create email content or pay to email automation services but still its the most cost-effective way to reach your target audiences, especially for small businesses.
You can reach more mobile customers -
We are in the age of smartphones and the number of consumers using mobile devices is increasing day by day. Keeping that in mind businesses need to optimize their content for mobile users to remain competitive in the digital market.
With more than 70% of emails being checked on mobile phones, it's an opportunity for brands to reach out and engage with customers in real time.
Automation saves you precious time-
By using the email automation tools you make sure that right mail is sent to the right person at the right time and that too without having to spend too much time and effort in recreating each mail for every new customer you add to your list. As a small business, this is nothing but a blessing as you can take out more time to invest in growing your business.
You can easily measure your email marketing efforts-
Email marketing metrics are easy to track and measure and provides you the insight into your email campaign. It empowers you to see which users opened your emails, if they clicked the link or if they took the desired action. You can also see which users unsubscribed after opening your email. All this will help you in analyzing and improving your digital strategy.
These are just a few of the benefits of why it’s a must to use email marketing automation as one of your marketing strategies. It presents a great opportunity with businesses of all sizes to reach their target market and improve visibility.
Its the simplest and impactful methods that can drive traffic to your website and increase conversions. Start using it right from today, the more time you will spend learning, testing and improving your campaign the more benefits you extract in the future.
If you know that email marketing automation could benefit your business but do not know how to get started? Drop us a message on our website or send us an email to discuss how you can benefit out of automated Email marketing campaigns.