You might be writing brilliant content for your website but if no one is reading that, you’re efforts are wasted. Think about a farmer who sows the high-quality seeds and distributes it in a big area, water those seeds and depending on the soil quality and amount of light the seeds grows into plants, the same is the story with the content. Even if high-quality content you need to promote it across various channels to reach out to your target audience.
The term which defines this practice of distributing your content across the internet to increase awareness about your business is called content seeding.
Nowadays, content seeding is considered to be a very strategic approach that digital marketers use to spread their content to the maximum possible audience. It increases brand awareness and reaches of the original content on the web.
Why do you need Content seeding:
It drives quality traffic to your website
Promoting the right content on the right platforms can get you a lot of relevant traffic on your website. These days social media platforms let you segment your audience bases so that you can present your content to the right section of the users. In many cases, social traffic has outperformed search traffic resulting in longer session durations, higher page views, and lower bounce rate.
Help you get more backlinks
Seeding your content on social media platforms can also get you quality backlinks. Other bloggers coming across your content and finding it relevant can link back to you in their contents. Good quality backlinks help you rank higher on search engines rankings.
Help in brand building
Content marketing can really make or break a brand. If you are writing high-quality content and are very regular at it users will begin to associate that identity with you. Influencers will share your content regularly with their community. This popularity and authority ultimately enhance your brand’s image and sustainability.
It can boost your social profiles
Content seeding and social media have an interchangeable job. Content seeding on social media get you to more audiences and more and more audiences will ultimately work in favor of social presence. With more followers, you can showcase your content to a wider audience and also incorporate a call to action on a regular basis as part of your design.
If you want to convert social media followers into paying customers it’s important that your seeded content is related to what you sell to bring an audience who could convert on the spot or come back later for the purchase.
Social media platforms have the potential to convert users into customers but you have to be a little creative in your approach as space is too competitive.
How can you seed your content:
By creating a comment section on your blog post you can promote healthy discussions with your audiences. Getting into conversions about the topic of your blog proves your authority on the subject matter.
Influencers have a high impact on the followers because they are relevant to a certain industry and people follow them because they are interested in a particular piece of information. So seeding and promoting your content through an influencer or micro-influencer depending on your requirement and budget validate and get you more trusted audience. You can read about the role of micro-influencers in social media promotions in another blog on our website.
Promote through emails
Emails are the most prominent communication tool in business marketing. So depending on your frequency of publishing blogs you can wrap them up in a daily/weekly/monthly e-newsletter and or just simply inform them that a piece of content has gone live. People reading those newsletters have already shown interest in you and
Sharing content on social media be it Facebook, Twitter or Linkedin gets you wide audience and initiate discussions. If you are blogging you should tweet. Just tweet your blogs three times on the day it is published with different explanation every time.
On Linkedin use your status updates, company status, and other communities to post your blogs. Make the title more catchy or think about writing a small summary that can create discussions.
Facebook is again a very popular social media platform and even if you think it is not essential for your business you should not stop yourself from sharing your content on Facebook. More and more marketing, technology, finance articles are being shared on the platform as it has the biggest audience.
Triggering conversations on social media platforms create more traction for your content. You can have different communities for a different group of people on social media and can have relevant discussions. The practice works as a content seeder to a more targeted and significant audience.
It is important for businesses to create great content and increase their website traffic and content seeding support in gaining more audience for your content.
Utilizing our expertise in the domain we choose the most appropriate channels from social media platforms, recommendation engines to pay per click to promote your content and expand your reach. Contact us or send us an email at firstname.lastname@example.org.