Is it essential to upload valuable content, or can any content be successful on social media? It is essential! But valuable content requires more factors than you think. Here we will show you how content strategies work and how you can apply them to your brand.
Remember one thing; It is always vital that what you upload to your social media has high-value content. Creating valuable content requires a lot of effort, but it also involves something crucial: knowing who we are, what works for us, and what doesn't.
So let's start with what works for us: Trust. In content marketing, although the main point is not to be excessive with the content, something should reflect in every corner of your brand, and that is to generate trust. Building trust-audience is through content, and when this is created, people will always know their safe place to which they can return to meet every need.
The published content aligned to what the audience is looking for is an opportunity to grow the link of trust. Ultimately, the brand will position itself within the desired market. While this trust is being forged, the contents will evolve and, as a consequence, will bring influential buyers in the future.
So we return to our main question: The important thing is not to generate content by doing it but to have a plan behind each publication you make, even if it seems very simple. We must correctly follow the process that has already been thought, planned, and carried out based on guidelines that have been organized with a specific objective.
And as you already know, at Chaskis, we always have an answer to your questions; here are a few 'tips' so that you can start organizing what you want to capture in your content and to know how to boost your brand or company with a good content strategy!✌
Let's start with the important thing: Where are we right now? And what do we want to achieve? For this, it is necessary to carry out a current diagnosis and propose the objectives. As soon as we have these ideas organized, the rest is a piece of cake!
• Planning: Who do we want to reach?
Here we come to the moment where the protagonist of the story enters: Our buyer persona.
Imagine that you are reading your database and analyzing it slowly; You find that, among 500 people, the majority follow the same pattern of behavior, tastes, interests, and characteristics.
You saw it; there is your buyer persona—this person who represents your ideal client.
But it does not mean that the Buyer Persona is the only person you should focus on; It is also essential to know those clients who may not have such a marked pattern. From this second group, there will also be factors that we must analyze to understand what they expect from a product or brand.
• Strategy: How do we achieve the objectives?
In this step, we already have our objectives, goals, and audience organized. We only need to set our imagination to fly and say: I want to carry out this action plan! The strategy goes hand in hand with the audience we go to and what we want to show them based on the personality of our brand (which is essential that it connects with that of our users)
Here we are also going to give you little tricks that can work for you 😊
- Focus on social media
- Nurture leads via E-mail
- Create a corporate blog
- Invest in advertising
And we are ready! Let's start with our tactics: sales content isn't everything. Create rapprochement ties between users, try to promote your products or services implicitly. It is very beneficial for the user to know that they are being sold an idea and enjoying the process.
• Promotion: Where to spread?
The time you invested in creating your strategy can waste if you forget to accompany it with a sound diffusion. Promotions in networks are everything; Since the algorithms of the apps are in charge of putting in front of your eyes anything related to what you are interested in seeing. So what are you waiting for? Time to advertise!
Content Marketing is a strategy focused on adding value to your audience. Useful content helps you achieve your short and long-term goals as a brand. These goals are achieved through content managers such as blogs, YouTube channels, templates, e-books, content on Instagram, Facebook, Twitter, etc.
Did you know that content marketing allows you to reach triple the number of leads than a traditional strategy? So you can have more visibility, followers, and potential customers. It is about discovering what content is used for the social network you want to go to; For starters, I'm going to tell you a little about Instagram!
One of the most potent trends on Instagram (even the other networks) is the video format. Consumers are always going to be willing to watch a good video. Define the value and style you want to give to create an exhibition of your products; the algorithm will take care of the rest.
A quick tip: Try to record in a vertical position; If you want your strategy to work, always think about making content for cell phones. In this era, most of us are connected to our networks from cell phones. Besides, who wants to rotate the screen to see a video? Exactly! Nobody.
The posts have an organic reach that is organized as follows:
• A standard content reaches between 10% and 30% of the public
• Excellent content can reach between 30% and 60% of the audience
- But what do we do if we want our organic content to be even better? At this time is where we have to optimize our content correctly
At Chaskis, we are here to help you improve as a brand, so we'll summarize what you can do!
• Use good, legible, but stylish typography. Preferably that your brand has stipulated fonts and that the same fonts are always used.
• Call to action: Place warm colors but do not express alertness (for example, red) and accompany it with a text that generates impact.
• Don't forget to include the public. Followers' opinions are essential, and they will help you keep the content current!
To finish, we recommend you 'recycle' certain publications; there is exciting content. Still, over time and when adding more publications, they are left behind. The public tends to forget them so that this does not happen. We recommend re-publishing them, changing a bit the formats, channels, speeches, or way of disseminating.
• Conversion: How do we know if it worked?
As the last step, it is almost mandatory to perform the performance analysis of your strategy as it is the meter we have to confirm if the plan was good enough or if it needs to be improved. In addition, it allows us to know which path to take or what topic to focus on more than another.
Sometimes the term "conversion" is associated with the sale, but there are many previous actions of the user that we also have to measure. Therefore, to properly assess digital conversions, we have to be clear about the objectives and the customer journey. For example (applying it to all social networks)
- The user enters your website or your Instagram account, Facebook, etc. Visits are generated
- The user fills in a form to download content and leaves us his e-mail or contact address. Data is collected
- The user receives information about a product and clicks on it. Interaction is generated
- The user buys the product in question on the web. We make a sale!
And voila! That's how easy we just had conversions on that trip through our website that the user had and now has become a buyer 😉
I hope this blog has served you a lot and, above all, helps you understand how valuable content strategies work and how you can use them to your advantage to have a great reach. Remember: it is not just about acquiring new customers but also about building loyalty and converting them into followers hooked by consuming your content and your products.
If you want help with creating strategies to achieve effective results and more fantastic visualization in your networks, at Chaskis Digital, we can help you. You can reach us at firstname.lastname@example.org.
We will be happy to listen to your needs and discover how we can help you.