Did you know that people worldwide watch approximately 1 billion hours of YouTube videos per day? Shows how powerful and essential the footage is for society and the marketing world. Those of you who work digital marketing careers should have a complete understanding of the influence of video as a marketing tool for brands.
Video is a versatile and engaging content format; it gives us a real-life picture of what is going on and, for this reason, builds trust with the viewers. The whole concept of content marketing is based on trust and creating long-term relationships with clients and leads. Trust is the foundation of useful marketing videos, which you can see represented in sales since 57% of consumers say that videos gave them more confidence to purchase online.
Consumers prefer video content because it’s easy to understand, entertaining, and fascinating. Marketers like it because it can give a potentially huge return on investment (ROI) through many digital channels. According to Wyzowl, a digital platform of marketing statistics in the USA, 83% of businesses say that video provides a good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their video in under an hour.
Search engines love videos because they see them as high-quality content, making it even better for your SEO strategy on all your channels. Videos allow you to increase the time spent by visitors on your site. Thus, more prolonged exposure builds trust; search engines read it that your site has good content.
Even though there are many other types of content, we have given you an excellent reason to start using it more on your brand. But how do you make a video that’s engaging and optimized? First off, figure out what the ideal video length is for your platform. Here's what HubSpot recommends: Instagram: 30 seconds, Twitter: 45 seconds, Facebook: 1 minute, YouTube: 2 minutes. Also, never forget that good and emotional stories attract more clients, so never forget to make good Storytelling. Make your viewer feel an emotional connection, and they will stick to your brand forever.
Video is not only fun; it’s one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. Show them something about your philosophy, share some information about an exciting event, or offer valuable information. The more they know about your positive activities, the more likely they are to stick around. Video has the power to give credibility, position, and return investments. It is, without a doubt, one of the best ways to make marketing content for brands.
At Chaskis, we believe in the power of content marketing to positively impact brands. We can advise you and help you in the content creation process accompanied by a marketing strategy that will undoubtedly bring impressive results to your company. Let’s talk.